BreadTalk Group Limited is a listed bakery based in Singapore that was founded in July 2000. It operates a chain of retail outlets through its subsidiary BreadTalk Pte Ltd, selling a wide variety of bread, cakes, buns and pastries.
This project is to celebrate the BreadTalk Group Limited with the 9th anniversary of Hong Kong’s business.To celebrate the 9th anniversary they corssover with Anchor, the cheese brand of New Zealand, and have launched a
series of the cheese bread.
So We have design a cheerful character(Little cheese mouse)for it ,also using the warming color and the feature of the cheese to arose the interest of the cheese of the customer.